When you’re software vendor you’re judged on a base of your products quality. It’s even more crucial if you’re a web company and you don’t have direct sales whatsoever. Flagship example here is Google. How many Google sales you’ve seen? How many their marketers? How many people from support team? I’ve seen none. All you see is their ads and their software. By the way: Google support team doesn’t even sign e-mails with their full names – if you’re lucky you get only the first name. The bring their isolation to a next level.
With that kind of business you earn your opinion by quality of your software only. Sure, there is no application without any bug and probably no one expects that. However, I believe obvious bugs should be avoided. I gave Google as an example so I’ll do it one more time. Google Reader (my favorite lately) displayed once again a nice screen:
If I see that fourth time during a week I’m sure testers did too. They released that bug knowingly. Yes, it’s not a showstopper, but a quick fix would be probably very easy – both contradictory variables appear on a single screen. I guess they just don’t care. They’ve grown big and fat and don’t really care about their users’ opinion. There’s a chance they’re right with this strategy, but I wouldn’t bet. I still prefer old-fashioned rule: happy user/customer/whoever will recommend you to another one. And how about you?
Subscribe RSS feed
Follow on Twitter
Subscribe by email
