When we were looking at statistics trying to figure out the way Overto’s users are interacting with the service we ended with conclusion that people doesn’t use advanced features. Especially subscriptions, which allow getting information into the mailbox, remained fairly unused.
OK, maybe our users don’t know about subscriptions then? FAQ and About us page aren’t definitely must-read articles for a vast majority of web users. The only other way they could learn about the feature was to accidentally click on the button. We needed to help our users with finding out how cool features we have. We already had the FAQ no one read, but needed something more.
That’s how tips were born. We decided to add on our standard page design a line where short sentences can be displayed. Its first function was to share some knowledge about service, telling about features we think are cool, inviting users to register etc. Soon after first prototype of “tips” functionality was deployed we found out that we can also publish there maintenance messages, ask about filling some survey and so on. With really simple style modifications (colors, font size, links) we can easily make special messages to be better exposed.
Quite often the best ideas are those, which are easiest to implement.
However, after some time with tips working on site, I came to the point where I think they’re invisible for users. That’s another thing to solve and another story to write.
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