Details Do Matter

I’m just after a small conference we organized for our customers. This time preparing whole thing was a bit trickier than usual, as we’re currently in the middle of re-branding process. We needed new pens, new notebooks, new business cards etc. Basically new everything. Several weeks ago we were forced by our marketing to choose design for every darn thingy you can imagine. Of course everything decorated with our new logo, which by the way we had to choose too.

It was a bit of a pain in the ass, but yesterday, when I saw all those conference trinkets waiting for people in the conference room they all looked professionally. Sure, no one will judge the conference basing only on quality of notebook and pen he got, but they’re on the list of things which can change attendees’ impression a bit. The series of them can change opinions considerably. Even when you have a great presenter but an air condition doesn’t work well, there’s not enough coffee during breaks, a reception desk is hidden somewhere in a corridor, constant noise distracts audience, presentations are too long and host plays her role poorly, the conference won’t be a stunning success.

Details matter. Details can change good performance into great one, but they can also change outstanding event into barely fair one. I think this time our balance of details were significantly positive. Our marketing team has definitely deserved some praise here. They’ve upgraded performance from a good to a very good level.