It looks like we have more and more web tools helping in project management tasks. Another one, which was released a couple of moths ago, is Wrike. Wrike is (for now) rather simple application allowing to organize tasks in small teams. The application exploits different approach than the one used in Project-ON-Demand or OpenProj. Instead of following path of Microsoft Project they use fresh idea to base collaboration on emails, which are daily bread of project management.
General
Wrike is web-based tool so no installation is needed whatsoever. The application comes predefined so first thing to do is to clean default structure and create your own which is, I bet, completely different than proposed one. There is a weird thing to learn when you start working with Wrike – one of methods to add a task to your list is adding an email wrike@wrike.com to CC of email you send out. The concept isn’t a common one, but after a while you get used to the method. Of course there’s a “classic” method of adding a task using web interface, but, as authors state, real fruits are in seamless email integration.
In the area of managing tasks functionality is rather simple, editing task includes changing description, start date, duration, deadline and status. You can share a task or assign it to another Wrike user. You can see tasks grouped on simple Gantt chart. For the first public version I’d say that’s enough.

Issues
OK, time to rant. I guess I wouldn’t be me if I didn’t catch a series of issues in any software I play with. Wrike, like every fresh web-based application is an easy target here.
• Email integration. While I think the way Wrike is integrating with emails is a great idea there are several issues which discourage you to use that feature. I couldn’t find out exact rules of interpreting labels in emails subject field. Labels should define which group the task is added to, but it neither works like it was described nor like I expected. A bunch of emails I’ve sent to Wrike was lagged – tasks appeared after a couple of days instead after a couple of minutes. Maybe it was bad luck, but I wouldn’t consider reliability as one of main strengths of the application. If you use “reply all” option when answering emails Wrike dashboards of your team will soon be completely cluttered as every reply will add another task. Of course you can try to cut out Wrike email address from replies but you have to be a real optimist if you believe it can succeed. I couldn’t find a rule when the body of email is copied to task description and when it is not. Sometimes it works, sometimes it doesn’t. You don’t expect application would work just sometimes, right? Email integration is described as a killer feature and it has a potential to become one. Someday. Unfortunately, for now it is too buggy and unpredictable to be used as everyday tool.
• Setting up an account. Neither the activation email nor any other arrived to one of email accounts I tried to use to set up an account in Wrike. I guess it landed somewhere in spam bin on server side. I guess some adjustments in email are needed. On other accounts everything worked well.
• Tasks arrangement. Reviews of Wrike describe the application as “beefy” project management tool. Yes, you can find there a Gantt chart, but to manage a project (even if it is just organizing your own time) you need more than showing tasks on a calendar. Simple dependencies between tasks and arranging records on-the-fly are must-haves.
• Number of system updates. During several days of working with Wrike I’ve seen a few system updates. Each one required to log out and log back in. Well, it should be more seamless and less often.
• Invitations. That one is more about business model than about application itself. Sending any email to people and adding wrike@wrike.com on CC ends up with invitation to join Wrike sent to addressee. I know it help to spread the word but personally it a bit too offensive for me.
Cool Things
Definitely the coolest thing would be email integration if it worked well. The concept is fresh and simple, yet when you start using the model significant number of issues appears. There is a list of things which can be predicted: people would use “reply all” option, their email clients would add “RE:” and “FWD:” prefixes, iCal format would be used for invitations to meetings etc. Wrike should deal with all of these from the very beginning, but it looks like we need to wait a bit.
• Interface. User interface is clean and intuitive. I had no problems with becoming familiar with Wrike and most of key features are described in welcome video seen just after first sign in. Responsiveness for the web application is OK.
• Basic features. Functionalities which are typical for time management software are done well – I had no problems with tasks inserted from the web interface. Adding, assigning and changing tasks worked smoothly. I wish email-based features was working that well.
• Alerts. Alerts for changed, assigned, shared etc tasks works nice. Information is pushed to users’ inboxes so they instantly know what has been changed.
• Reporting. Reporting part is done well. Actually for me it’s even too expanded, but I’m biased in that area. I expect just the simplest reports, while Wrike delivers several different perspectives you can use to receive needed information.
My Opinion
Wrike presents approach which I like – start simple, add features users need. I think the big thing here is the idea of using emails as a base for task management. However that is the area which needs to be improved the most. On the first glimpse it looks easy, but it is not. Improvements are needed both quality-wise and functionality-wise. The latter case is more difficult, as I’d expect intelligent deduplication feature (for long email threads) better task management (closer to MS Project model) or task history (often treated as “enterprise” feature, but needed much more often). For now Wrike is more a collaboration tool than a project management application. Excluding email integration Wrike is rather simple software, like others you can find over the Internet (Basecamp is one of good examples).
I don’t really get all the pricing plans for Wrike. Where exactly is the difference between individual and group plans? I haven’t noticed functionality which is cut, yet the nature of Wrike can be exploited in multiple user scenarios. Anyway, you don’t really need collaboration software for a single user, as all the collaboration can happen in a head.
To be honest Wrike is not the type of application I was looking for. It is somewhere in the middle between serious project management tool and easy-to-use collaboration application. On the other hand Wrike has potential to go either way.