I haven’t pushed it because I didn’t know it was important.
I’d call if I knew it was a high priority task.
Wasn’t I expected to complete other things earlier?
No one told me it has to be done by Monday.
And so on.
Consequences can differ. Maybe a couple of hours of delay if the task is on the critical path. Or lost deal if someone failed to prepare the offer on time.
The question is:
Do all of team members know how important is the task?
The answer is:
Most likely, they don’t.
When you talk about top priority tasks it’s not enough to tell it at a team meeting. It’s not enough to state it at the beginning of a project. It’s not enough when a project manager knows it. It should be repeated until people know they could call their CEO at midnight to tell him when something went wrong.
Does your team know what’s important? All of them?
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