Users Like What They Know
You plan to introduce a new version of your widely spread application and one of key features will be new user interface. Or maybe you enter the market with new product which shall compete with market leaders and now you design GUI for your app.
And you have lots of ideas how to organize user interface better than it was done before. That’s for sure.
Unfortunately it does mean you set up a goal which is hard to achieve. I can even assume all your improvements ideas are great, which is rarely true. But let’s not complicate the situation. They are great.
You launch your new version/product/whatever and complaints start. We want to have spreadsheet working Excel-like. We want to work on Gantt charts in a way we work with MS Project. We want to have search looking like Google. We want to have invoicing window the same as it is in SAP. We want to have it the way it used to be. Keep your great ideas for others, we want our old damn interface back.
Because we like what we know. And we don’t want to learn new ways of doing things we do. We just don’t.
If you want to try to change the world of users habits you have two ways. You either believe your idea is strong enough to prevail or you stick to standards (no matter how low they are) and work hard to teach users new ways of doing things. The most obvious example of former is Google with clean search engine design. The examples of the latter can be Project-ON-Demand or Google Spreadsheet.
The first option has much higher failure rate. For each example of success you can find a bunch of examples of failure. From time to time I check different applications from area of project management and every time I see GUI totally different from what MS Project offers I see incoming failure. People won’t know it so they won’t like it. I don’t say MS Project is cool. It isn’t. I don’t like MS Project. Actually I hate it. But I used to it and most people around did too. Everyone knows how it works. Everyone expects other software doing the same things will work similarly.
Sure, you always can try to educate me with different approach but remember I’ll be reluctant. I’m like a typical user. Users like what they know. And they are lazy too. Remember about that next time when you start redoing all your user interface or reinventing the way people do things.






